Taking Advantage of Social Signals and Benefiting from SEO

In Blogging by Timothy Cole

Google released the Penguin update in 2012 and, for a short while, the Internet business community was in a lot of flux. People were running around like crazy trying to figure out what it meant for them. As a result of the update, the vital nature of social signals became widely accepted. It is still mainly about SEO but it is absolutely going to have an effect on the traffic you send to your site. If you try to ignore these most recent developments your business is failing. Sure it is trendy but that doesn’t mean it is going to fade any time soon. If you’d like to implement social signals, whether for SEO or other purposes, here are a few things that you can do.

Social Media Widgets

If you learn as much as you can about Open Graph, you will be able to use it to gain exposure. This is nothing new, but it came along at the right time and can be used for this purpose. You will have to figure out how to use markup, which is like HTML to your pages. You will have the chance to give your URL, webpages, graphics and other items the different metadata descriptions that they will need. Then it is possible for you to leverage widgets more often for social media. You will own a site that is considered to be more social signal friendly. You want to have as many resources in place so you can gain as much advantage as is possible.


If you have business accounts on the different social sites, how often do you post to them? It is important to be as consistent as possible with your posting so that you don’t lose your audience. The thing you should know about Facebook audiences is that ignoring them will make them feel like you either don’t care about them or that you aren’t around any longer. And then, in addition to leaving your page, they’ll forget that you were ever there to begin with. It is important to avoid this, so make sure that the communications you do are consistent. This doesn’t have to be time-consuming–even spending fifteen minutes a day on it can get the job done.

Social Sites

If you’re not sure about how to promote your blog with paid ads on Twitter, then it’s really easy. Remember to set up a budget for the day and pick the right keywords. You have a market waiting for you on the Twitter site so you must sent the right Tweets to them. Twitter has an option of promoted tweet/ it is just a matter of utilizing the app and then making up targeted promoted tweets.

You will find success with Facebook too. You can use sites like Facebook to create email lists and branding. Do not attempt to make sales at Facebook directly because this strategy does not work as well these days.

It isn’t that hard to set the social signals in the right place. It will be about the posted content and the ways that the site is optimized. SEO is not the only thing that it is used for. But, remember to utilize SEO. But, do as much as you an without being penalized by Google.