SEO copywriting or copywriting for the search engines is the method of writing the web content in such a way that it’s not only appealing to the reader but also goes well with the search engines. “Search engine copywriting” is another term for this writing method. So what’s the basic reason to use SEO copywriting?
Creating Good Content
It’s to rank high for your chosen keywords and then convert the traffic by offering the visitors valuable content. A large number of people mistakenly take this as being a form of technical misapplication in the search engines. That’s not what we’re doing here; instead, it is the art of creating good content that is informative and valuable to create a “no negatives” situation.
By mastering the art of SEO copywriting you can get a higher rank for your targeted keywords and keep that rank for a long time, the best of both worlds. Instead of dabbling with the black hat methods and trying to trick the search engines, it always pays to be direct, honest in your approach and give your visitor and the search engines what they want. This article will go over several SEO Copywriting tips that could make it easier for you to start working.
When writing to optimize your website for search engine ranking you need to make sure that your keywords are present in every page title, description and all of your tags. You may have heard the suggestion that you should have your key phrase or keyword in the domain name as well, but if you look closely at the results of a search, you’ll see that there’s little evidence to support this idea.
What is important is the placement of your keywords in your content because this will determine your search engine rankings. Don’t make things harder on yourself by focusing too much on using an overabundance of key phrases or words in your content. Don’t have more than 3 primary keywords and keep the keyword density between 3-5%. It’s a lot of work to get the attention of the various search engines, you need some marketing groundwork in place first. It’s better to have your keywords ready before you start on your copy, as it helps in carving out the best content.
It is important that you be thoroughly knowledgeable about the subject of the website and that you understand it completely. You want to know how you are trying to speak to when you write copy, or you may otherwise not reach who you want to. It should be quite effortless to pinpoint the correct keywords once you fully understand the audience you are seeking. Now all you need to do is put these two in one place to come up with an interesting SEO copy.
For instance, if your website focuses on providing Search Engine Optimization services, then select keywords according to it. There is also an optimal length for copy on your website. Each page needs to have a sufficient amount of text in order for your optimization to be truly effective – you can just have one or two little paragraphs. A good guideline to follow is to have from 300 to 500 words per page. This is what the search engines look for in order to determine keyword relevance.
Finally, avoid using your keywords to excess, which is one of the most frequent flaws in SEO copywriting. The rule is that good keyword density will provoke the results you’re after. This is the prevailing wisdom. If you use a multitude of keywords, your articles can become difficult to understand and lose personality. With the exception of that, you definitely won’t want to wind up with castigations of spamming from the search engines you use.