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Top 10 benefits of digital marketing

For more than half a century, consumer’s media consumption was dominated by offline media. Today, more than half the media we consume comes through digital channels. Reaching consumers through offline Media have several advantages over traditional Cost channels. Firm’s ability to target specific consumers has significantly increased. For example, a cloth retailer can advertise his products only to those people who have visited his store. Digital marketing is about reaching your customers at the right time. Online, it is possible to track individual customers across time and even across various devices. Here are some of the benefits digital marketing offers than traditional marketing.

Target customers.

One of the benefits of digital marketing is that A firm can view the number of people visiting their site in real-time. They also get information such as the age, sex, location of the people who access their homepage. This way, the firm gets to specialize their products in such a way to reach out to their target customers. Digital marketing helps to study the taste and preference of their customers, and they can make target groups accordingly. When you advertise a product through offline media, you have no idea about the people who have viewed the ad. Online media in this way, give a feedback.

Two-way conversation.

You can contact your customers anytime! A two-way communication seems more comfortable through digital marketing. All the information regarding the product is available online. Through the navigation facilities, it is possible to track the product online. The real-time of the products travel route and time of dispatch are all updated efficiently. The customer and the firm need not bother each other through a lot of calls and texts. In case the customer is not satisfied with the product, he/she has the option of returning the product in exchange for the product of their choice!

Cost effective.

Digital Marketing is cost useful in a lot of ways. Both for the firm and the customers. The customers can avoid transportation cost and can view their required products online. Here, they compare the products, read feedbacks, and check the product rating before a purchase is made. A search made in the search engine is free of cost. In traditional Medias such as television, radios and newspapers, an ad costs too much. It is a short-term investment that is made. If a person does not require the particular product at the given time, it is difficult for him to save the reference for later use. Digital promotion is a long time investment. The ad stays for a longer time and can be viewed by people who would require the product at a later stage. The return on investment is higher for digital marketing.

Is Internet Marketing Cost- Effective

Internet Marketing or online marketing is an excellent strategy to boost up the sales of a company. Tempting pictures of different products with the apt words to promote the product is just one of the best cost effecting technique to advertise a product. With the modern era of internet, most people wouldn’t go without noticing the advertisement. Even if a pop-up ad is luring, they will take time to open it. People barely use cable televisions. Some also depend on their mobile or laptops for reading the news. Internet marketing at this point would be a success in marketing anything. Studies found that any company with a blog grows 126% than their competitors without a blog.

Reasons why Internet market is cost effective.

In most companies, the budget for marketing is minimal. It is essential that with the available money, a good promotion has to be made. Studies show that most of the people try out different products lured by the advertisements. Although online marketing is a new strategy, it is already a hit! Most of the people get so busy that, at the end of the day they review products online, read critical feedbacks and decide what products to buy.

Online customers.

3 billion people in the world have access to the internet. People who are busy, prefer to buy products online. With just one click, your product is booked. The Internet provides a platform to read critical reviews and compare different products before you place the actual order. With a little cost, a large number of people is reached out.

Cost effective.

An advertisement, featured in the newspaper is costly. People might see the advertisement, but what if they do not require the product at the given time? Advertisements in newspapers are a onetime investment where you advertise the product and hope for the best! Storing papers for a later reference is tedious too. Unlike newspapers, online marketing is a much longtime investment. Once the advertisement is posted, it stays there till outdated. This way there is a chance that more people would view the advertisement. Even if the product does not match their requirement at that moment, they might see the advertisement later on when they would need the product. In online marketing, there is an option wherein the advertisement reach out to the targeted group of customers only.

Two-way communication

Advertisements usually come up with techniques to encourage people to visit the store and make purchases physically. In online marketing, one gets to see and choose the product online. It all made very simple! Communication is also made easy this way. Advertisements can be put up on the main page. Advertisements are also available on social media. If the advertisement is catchy enough, people would even be tempted to make a purchase when they scroll down their site. Travel cost is nil when a person wishes to purchase a product online.

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