Writing Attention-Grabbing SEO Copy

In Blogging by Tomothy Cole

If you are serious about your Internet marketing endeavors, then it is essential that you learn effective SEO-ready copywriting. It is essential to have attractive content that draws people in to first establish interest, then have people buying your product. Search engine optimization is another element that must be considered when authoring good copywriting. Embedding SEO within your sales copy plays a vital role in how your site ranks in the search engines.

Dealing with two things at once to get the best placement with key phrases and words, offering a fresh and upbeat sales copy that is also has a proficient appearance, can certainly be quite a task at times. This article will be focusing on tips for successful SEO copywriting to allow your site to have content that is perfectly optimized and results in good conversion and an increase in your qualified traffic.

Use Relevant Keywords

There’s nothing complicated about SEO copywriting, but you do need to keep a few essential points in mind. First off, when you’re writing the copy, you need to use keywords that are relevant to your market and trigger off a response from the search engines. Now, just what keywords will you be needing? Common keywords include the name of the website that the copy is for, together with names of products sold on the site, and any buzz words and catch phrases relevant to the site.

Keyword Placement

If you succeed in placing keywords in strategic places, your site is far more likely to rank high in the leading search engines, including Google. The hard part is in mixing in these keywords so that the content is interesting. Simply keeping a basic sheet of keywords will not get the job done. Instead, you will need to guarantee that your copy has strong appeal, interesting content and in no way denotes that it is spam. In other words, it will not be as simple to identify quality SEO copywriting since it will show up like any other web content – only this time, it will have greater power.

Your side headings/subheadings should include your keywords as well. This makes your website more user friendly as well as more SEO friendly. Go for synonyms and other relevant word choices where you think best, but be sure to stay away from overuse of the keywords in your articles. Keywords that are overused can make your article appear to be spam, something everyone avoids. It would be good to get a ratio of 100:1, meaning there is a single keyword used for every 100 words in your article.


Proof reading is a vital element that is often overlooked by the writer. After you have finished writing an article, you must remember to proof read it. In doing so, you prevent any grammar or spelling errors from hurting your content. A proof reader should also make sure that the content flows smoothly. Any spelling or grammatical errors will make a bad impression on readers.

Some engines don’t go very deep into your site, so make sure that your home pages and main category pages have a good amount of primary keywords well-placed within them. Make sure that any links you have to pages deeper within your site are text-based as many engines will not read or follow image-based links.