So what exactly is SEO Copywriting? Search Engine Copywriting is merely the term for creating content that appeals to search engines, while not forgetting about the human readers. This new form of writing for the web, if not done correctly, may be frowned upon. In other words, SEO copywriting is a kind of a rewriting process of the existing written copy. The content created by SEO copywriters, to put it plainly, thrives on targeted keywords. You can’t just stuff your copy with related words you found in your Thesaurus and hope you’ll rank in the search engines.
This practice doesn’t work because your content must have the right density of words or else it will be considered as spam by all the major search engines. SEO Copywriters, then, are always mindful of their keyword densities when it comes to the content they write. Plus, SEO copywriting is different from normal copywriting because your aim is to write for search engines as well as the human readers who are seeking unique information. Almost anyone can do this form of writing as it’s not that difficult, it just takes learning the techniques. Given below are a few effective tips that can help you on your road to efficient Search engine copywriting.
Most people ignore hyperlinks when SEO copywriting, both external and internal. Internal hyperlinks are links to other pages of your site that are relevant to the content you’re writing. This practice helps make your site easier to navigate and it also makes people spend more time on your site. Apart from that, you obviously give a green signal to the search engines, since they love internal linking that is properly done. You won’t want to forget about the ALT tags. When it comes to external hyperlinks, or links that point to an external source, these will help you in two separate ways. First, they give a certain validation from a third party of your expertise and secondly you have the opportunity to connect to their affiliate program of that resource or opt for reciprocal linking. As long as your internal and external links are in sync with your content, the search engines will always reward you. Google really values the h1 tag so make sure you use it when writing the title. But you must have the same words in the title as are present in the text. Even though many people ignore it, h1 tag is one of the most important SEO tips that will give you a quick boost in your rankings. Also, you’ll want to include the h2 tag for the sub headings.
Last but not least, it’s best to use 4-5 keywords maximum in your file names. Any SEO expert would tell you that having keywords in your file name will help you with SEO. Besides that, it makes sense to use these keywords when naming the directory where the file is located.
To master the skill of SEO copywriting, you will need to put in some time and effort. However, once you catch on, you will know just what you need to do to make a good impression with the search engines as well as giving your visitors the information they need.