What exactly is SEO Copywriting? Search Engine Copywriting is merely the term for creating content that appeals to search engines, while not forgetting about the human readers. This new way of writing for the web must be done correctly, or the practice may be frowned upon. In other words, SEO Copywriting is the practice of using text that’s already there and rewriting it. In the simplest of terms, SEO copywriting seeks to create content that thrives off of targeted keywords. Now, you can’t just open your Thesaurus and find related keywords and stuff them into the copy to help it rank in the search engines.
Keyword Density
Make sure your content contains the correct keyword density or else the major search engines may consider you spammy. So always be mindful of your keyword density when creating your SEO copywriting content. Also, SEO copywriting differs from regular copywriting because here your aim is to not only write for the search engines but also for the human readers who are looking for unique information. This form of writing is not at all difficult, but it does require some learning. Get started right now on your road to Search Engine Copywriting with the following tips.
Target Audience
You must know who your target market is before you even think about writing for the search engines. This is extremely important because you’ll never know the keywords to use if you don’t know your target audience. The choice of your keywords will make or break your campaign, and the only way to get it right is effectively research and understand your niche market. Once you have this information with you, you just need to put together a compelling copy that has all the appropriate keywords. For instance, if your site is about Yoga, you’ll need to research that topic to find keywords that are right for targeting.
Now that you know what to do, here’s what to avoid when writing web copy. Avoid flash as it really inhibits your goal of high ranking. Flash does nothing for SEO. Search engines are unable to read Flash and that’s not to mention the fact that it takes forever to load.
Apart from this, any info that is embedded into a Flash fill won’t be indexed by the search engines. The whole idea of search engine optimization is to turn your content more readable to the search engines. Flash will merely drive away your visitors, which means it’s a bad idea to use on your site.
Last but not the least; you should use 4-5 keywords at the max in your file names. To help with SEO, make sure you include keywords in your file name. Besides that, it makes sense to use these keywords when naming the directory where the file is located.
Effective SEO copywriting will take time and effort to master. However, once you catch on, you will know just what you need to do to make a good impression with the search engines as well as giving your visitors the information they need.
Search engines will reward you for your efforts, but only if you follow their rules.