How to Develop An Offline Marketing Strategy

In Blogging by Tomothy Cole

If you are an internet marketer it might seem logical that all of your marketing efforts and expenses would involve marketing online. Consider how much money you’ve spent on having articles written, backlinks or any kind of paid online advertising. Have you ever considered using some of your marketing budget to market your business offline as well as online? As hard to believe as this is for some people, not everyone is online! If you limit your marketing to online methods you are going to miss out on a very viable audience! Not sure where to start? Marketing offline is not hard, so let’s look at some good methods that will help you begin.

Know the Laws

Find out what the laws are in your local area about flier distribution. Does the law allow you to hang them from a home’s front door? What about in mailboxes; is that permitted by law? Print up a bunch of fliers for your business (printing and cutting the fliers yourself is a good way to save money for this project) and distribute them in whatever way that you are allowed to distribute them. Now just pass them out the best way that you can; you can even pay others to do it for you. Put a coupon code into the fliers so you can track your success!


A television ad is a way that you can reach thousands of people or more all at one time. What better way to reach new clients than to advertise to them while they are sitting captive, with computers nearby to type your URL into? The only drawback to television advertising is that it is usually quite expensive. Even though running your ad online can come with a large price-tag, you need to find out how to make this work because it can catapult your business to the next level fast. Prime-time ads are the most expensive because most viewers are watching at that time but you can opt to run it at another time. Consider these options when you are putting your first ad buy together.

You can advertise in phone books. This is overlooked – how many times have you heard someone on your favorite forum or in a newsletter recommend placing ads in a phone book? Today, more people are turning to the internet to do the same searches that they used to open a phone book and do. The good news is, most phone books have an online version as well as a paper version.

You can benefit from placing ads in both! You can get a ton of traffic by making sure you get your link in both version. Don’t ignore phone books like other internet marketers.

Marketing Offline

Offline marketing goes a lot deeper than this. There are literally an infinite amount of ways to market offline. Your imagination coupled with offline marketing are ingredients that will take you past any realistic goal that you set. Yes, there are people who are only recently being taught internet use; this is your opportunity to reach down before they get heavily involved. The number one thing that you need to understand is that the internet is only a piece of the puzzle. The success of your business cannot be limited to the business you bring in through online methods. By taking your marketing offline you can take your online business to the next level.